Creative Approach
Currently evolving, Paris Saint-Germain is moving towards a higher standing positioning, in order to reshape its image around new values. On this occasion, Paris Saint-Germain wanted to offer for its "premium" customers, around the world, an qualitative and experiential merchant space online.
The aim of this approach was to show « premium » products. The project had three objectives :
glamorize the products with shootings and a high standing graphics processing, create branded content, legitimize the Paris Saint-Germain positioning.
We also wanted to use logistic constraint like a business asset in creating an event as soon as new products were online.
As soon as the placing online of the second selection, the website was outlined in two parts :
The first, « Héritage », presented the last selection of products, treated in a revue spirit.
The second, « Collection », gathered the entire catalogue (current selections and previous selections) in a more conventional e-commerce processing but in the same high standing spirit. The aim was to combine the assertion of the PSG new positioning with the merchandising dimension : a mix of pictures and trade efficiency.
Mobile - Part "Héritage"
Mobile - Part "Héritage"
Mobile - Part "COllection"
